Event Date: November 5 @ 11am PST
Host(s): Tina Moffett, Forrester Research Senior Analyst and Kelly Eng, Senior Product Marketing Manager, AdRoll
Topic(s): Optimization, Strategy
The Marketing Metrics that Actually Matter featuring Senior Forrester Analyst, Tina Moffett
Marketing measurement has grown to be increasingly complex. New channels, disparate data, and changing customer behaviors leave most marketers treading water.
Join guest speaker, Forrester Research Senior Analyst, Tina Moffett and Kelly Eng, Sr. Product Marketing Manager at AdRoll and learn measurement strategies to prove your marketing works.
This webinar will help you:
- Discuss current trends in marketing performance measurement.
- Compare last-click attribution, view-through attribution and other variations.
- Develop a CPA model that works for your business.