REPORT, 37 Pages
Published: July 2017
Topic(s): Account-Based Marketing

Account-Based Marketing:
A Practical Guide

Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently.

Account-Based Marketing: A Practical Guide is your step-by-step manual on all aspects of ABM. If you depend on closing lengthy, multi-stakeholder deals and scaling that activity, then this is the toolkit for you. Inside you’ll find hands-on worksheets and checklists, including:

  • Target Account Checklist (p. 18)

  • Customer Journey Mapping Canvas (p. 22)

  • ABM Campaign Checklist (p. 28)

  • Key CRM Data Fields Checklist (p. 31)

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