GUIDE, 20 pgs.
Published: Nov 2015
Topic(s): Best Practices, Programmatic

APAC - Big Data and Big Ideas: Using Programmatic to Drive Creative Thinking

Marketers have access to more information about customers than ever before, but knowing how to strike a balance being data-driven and being imaginative can be daunting. In the age of mass media consumption, how are the hottest brands harnessing this hybrid of data-powered creativity? We’ve gathered helpful insights from the brightest creative minds acing this innovative strategy.

ハイライト:

  • Get the perspectives of visionaries from top brands and agencies like MobeSeek, Social Garden and Bang Creative
  • Learn about AdRoll’s Cannes Innovation Lions entry on jewelry chain Alex and Ani’s use of retargeting to dominate the holiday shopping season
  • Discover the secret sauce behind using A/B testing to drive creative performance