Case Study | Industry: b2c retail
Influenced nearly 25% of their online business
“We were looking for a simple solution to help us run successful display advertising."
Wigs.com’s goal was to reach as many potential customers as possible and introduce them to their diverse selection of wigs. But in order to do this, they needed help growing their brand online.
Building a digital presence
With little experience running digital marketing over their 20 years creating wigs, hairpieces, and extensions, Wigs.com turned to AdRoll to help expand their online footprint.
Marketing strategies rooted in core values
Wigs.com’s mission has always been to help every woman feel confident and beautiful. This core value is at the heart of every marketing campaign they run. With this in mind, AdRoll began running campaigns that could help reach new shoppers, while also interacting with Wigs.com’s current customers with campaigns across the web, social, and mobile.
The results were almost immediate. Wigs.com has seen their site traffic nearly double, while maintaining strong performance. These results have meant an increased focus on targeting their growing audience as their site continues to see record growth.
Campaigns that drive true growth at scale
After working hand-in-hand with Wigs.com’s marketing team, our account managers noticed that their campaigns were struggling to meet their CPA goals. We knew that this would be the main focus for their campaigns. With support directly from our performance playbook, we’ve consistently tested and optimized Wigs.com’s campaigns. This has included creating and testing new ad sets and running their first-ever holiday campaign.
We began to tackle their CPA goal once these new measures were in place. After an initial phase of testing, performance began to pick up at a rocket pace and, soon enough, Wigs.com was able to look into their AdRoll performance dashboard and see that their campaigns were not only meeting their CPA goals—they were beating them. Since then, Wigs.com has seen nearly 25% of their total revenue driven by AdRoll campaigns alone.
Wigs.com provides the highest quality beauty and hair products in the industry, while ensuring professional and informed expert assistance for a pampering online shopping experience. You can learn more at www.wigs.com. Wigs.com is powered by Shopify.