As little as a decade ago, the way people shopped was incredibly simple. Our online and offline worlds weren’t as interconnected as they are today; there were fewer ways to buy, it was harder to discover new things, and shopping (even online) was mostly linear. This complexity makes it difficult to understand the impact digital marketing has on your bottom line. In this webinar, we’ll talk about the basics of marketing measurement and go over:
- KPIs and metrics
- Analytics tools
- Attribution models
- And more!
By submitting forms on this site, you are opting-in to AdRoll email communications. Don't worry - your data is safe with us, and you can unsubscribe any time.