REPORT, 14 Pages
Published: Feb 2016
Topic(s): Industry Trends

AdRoll State of the Industry UK 2016

A closer look at retargeting, programmatic advertising, and performance marketing.

Programmatic advertising: it’s easy to forget just how new it really is. As in all industries driven by disruptive technology, programmatic advertising is constantly evolving. This year, we surveyed a diverse group of 220 marketers in the UK to discover how businesses are thinking about - and adopting - the new marketing opportunities brought forth by programmatic advertising.

Report Highlights:

  • 61% of UK marketers say programmatic ads provide a greater ROI than traditional media.
  • 45% of marketers surveyed say they will raise their programmatic ad budgets in 2016.
  • Les spécialistes en marketing investissent massivement dans la publicité programmatique par le biais de tous les canaux, avec 70 % d'entre eux dépensant entre 10 et 50 % de leur budget dédié à la publicité dans les publicités programmatiques.
  • Marketers think mobile first, despite persistent challenges, with 54% of marketers using mobile retargeting—and over half of them plan to increase their 2016 investment.
  • Attribution continues to be a hot topic, with 47% of marketers saying that better multi-touch attribution modelling is the future of attribution, even though only 17% currently use this method.