Published: Jul 2015

Big data et grandes idées : faire appel à la programmatique pour encourager la pensée créative

Creative marketers have access to more data on their customers than ever before, but walking the line between creativity and data-driven can be daunting. In the age of mass media consumption, how are the hottest brands harnessing data-powered creativity? We’ve gathered insights from top creative minds to find out.

Report Highlights:

  • Hear perspectives from visionaries at brands and agencies like Publicis, Marketo, Jonathan Adler and Zendesk.
  • Preview AdRoll’s Cannes Innovation Lions entry on how Alex and Ani dominated the holiday shopping season with retargeting.
  • Learn the secret sauce of driving creative performance with A/B testing.