Case Study | Industry: retail

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Finding out whether it’s a good return on our investment is easy: I can look at the dashboard and say, ‘I made this much.’ My bottom line is my bottom line with AdRoll."

Nick LoCoco, General Manager, RX Smart Gear

Kicking online advertising into high gear

L'entreprise Rx Smart Gear, axée sur les solutions analytiques, avait besoin d'un partenaire spécialisé dans la publicité en ligne qui pouvait lui fournir de la performance. AdRoll lui a apporté les résultats escomptés.

A direct line on ROI

Rx Smart Gear en avait assez de se lancer dans des suppositions à propos de la publicité. « Si l'on fait appel à plusieurs petites sociétés publicitaires, on ne voit pas le résultat obtenu », explique Nick LoCoco, directeur général de RX Smart Gear. « J'ai dépensé 250 $ par semaine pour AdRoll le premier mois et j'ai dit que si je ne constatais aucun résultat, je n'allais plus l'utiliser. » Quand nous avons constaté un retour instantané, ma question a été « pourquoi ne pas payer cela tous les mois ? »

AdRoll’s dedicated support team made that decision even easier. "Hook, line, and sinker for us was the fact that the sales rep helped us out from start to finish," raves LoCoco. “Using the support team was hassle-free.”

When analytics matter (and they always matter)

LoCoco brings a strong data bias to his advertising: “I was in the IT world for 10 years before I started at Rx Smart Gear. I had colleagues who were running SEO and getting deep into the data, and they gave me a little glimpse of what goes into marketing analytics, but nothing to the point of all the analytics we run now.”

The site- and campaign-level reporting they get with AdRoll has helped Rx Smart Gear make more informed decisions about their online advertising. LoCoco reports, “Every week I can look at my AdRoll dashboard and see, ‘AdRoll made me this much in sales and it only cost me this much.’ It’s an instant view of what’s working.”

About Rx Smart Gear

Rx Smart Gear is the maker of the Rx Jump Rope and a line of gym equipment scientifically designed to give you the best workout possible.