GUIDE, 9 pgs.
Published: May 2016
Topic(s): Attribution

Modelos de atribuciones para los anunciantes que se basan en los datos

Data-driven guidance on how to measure your campaign performance in the long and short term.

Report Highlights:

  • Despite the importance of tracking performance across channels, only 54% of marketers have an attribution system in place.
  • Over 63% of marketers surveyed said they track audiences by device type, yet 38.9% stated that mobile is still one of the greatest challenges related to digital attribution.

To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.