Case Study | Industry: Retail
Products Used: AdRoll Email
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“AdRoll Email is intent-based email, tailored to our individual customers. We use it to drive shoppers towards a conversion when they’re in the funnel.
Fundador y director ejecutivo de Velasca
La personalización como estímulo del rendimiento
Velasca uses AdRoll Email to increase customer lifetime value and drive sales.
Ganando terreno en la fidelización de clientes
E-commerce retailer Velasca needs digital solutions to keep shoppers engaged with their brand. “We get our shoppers’ contact information as early as possible in the purchase funnel,” says Enrico Casati, founder and CEO. “It takes a few weeks between getting their information and their first purchase, so we use email to stay top of mind.” Using behavioral data from the site, AdRoll Email helps send the right message at each stage of the customer journey. “The downside of newsletters is that they’re not personalized,” says Casati, but “AdRoll Email’s intent-based messaging is tailored to each of our shoppers based on what they’ve done on our website.”
Siempre al mismo ritmo que los compradores
Being able to reach customers on any device is an important part of Velasca’s marketing strategy. Since a significant volume of their site traffic comes from mobile, they’re always looking for new ways to drive conversions—and AdRoll Email is the ultimate solution. “Email is the best cross-device channel,” Casati explains. “It lasts longer than an ad, and gives shoppers more flexibility and control around where and when to react to the message.” And Velasca’s customers have responded positively to the change: those who receive AdRoll Email messages spend 19% more time on Velasca’s website than those who received emails from other platforms.
Acerca de Velasca
Gracias a su catálogo de productos exclusivos con una relación calidad-precio inmejorable, Velasca hace de los artículos de lujo unos productos accesibles para todos. Su colección de calzado, diseñada en Milán, se confecciona a mano por artesanos de Montegranaro.