Case Study | Industry: b2c

AdRoll helps us promote our programs and see results right away. Other platforms we’ve tried don’t deliver results until the following semester, when it’s too late."

Jon Hinderliter, Assistant Director, University Marketing and Communications, University of Missouri–St. Louis

AdRoll ayuda a la UMSL a llenar las aulas digitales

University of Missouri–St. Louis combined AdRoll Attract and AdRoll Convert tools to drive registration for their new online business degree program.

La herramienta Búsqueda de clientes potenciales ayuda a la UMSL a encontrar futuros graduados

University of Missouri–St. Louis (UMSL) launched an online business-degree program and needed help recruiting new students. To generate leads, UMSL used a combination of media strategies: "email, audio, and video, plus AdRoll Attract and AdRoll Convert for display. “Prospecting is critical when introducing a new program,” explains Jon Hinderliter, assistant director of University Marketing and Communications at UMSL. “We weren’t seeing performance in other channels like search and needed a new way to make the market aware.” UMSL’s campaign generated a 0.371% click-through rate, and an engaged audience led to a website bounce rate that was 15% lower than industry average.

El retargeting no deja a ningún estudiante atrás

UMSL builds their marketing campaigns holistically with a full-funnel approach. To source new recruiting leads, UMSL relies on AdRoll Attract. When it’s time to re-engage potential students and fuel customer relationship management (CRM), that’s where AdRoll Convert shines. “With AdRoll Attract and AdRoll Convert, AdRoll has become a one-stop shop for our display advertising,” says Hinderliter. “With lead-gen programs, we can’t expect everyone to convert right away,” he continues. “We use AdRoll to convert. No one should run a digital campaign without retargeting.”

Acerca de la Universidad de Missouri–St. Louis

La Universidad de Missouri–St. Louis es la universidad pública de investigación más grande del país y se encuentra en la poblada y económicamente importante región de Missouri.

*compared to industry average with prospecting