Case Study | Industry: Beauty





Skull Shaver has turned the electric-razor market on its head. Find out how they used the AdRoll Growth Marketing Platform to shred the competition and elevate their brand.

We loved how easy AdRoll made it to set up and go. We didn’t need to have a creative team to execute successful ads."

—Peter Gold
Digital Marketing Manager, Skull Shaver

Scaling to new heights

As with many up-and-coming brands, Skull Shaver needed help catching their marketing up to their massive growth—FAST.

Doing more with less

Skull Shaver has used their collection of niche products to make a huge splash in their industry. However, digital marketing manager, Peter Gold, needed help translating this initial success into long-term growth.

‘We’ve grown very quickly in spite of having such a small marketing team. But we didn’t have the resources internally to truly take advantage of our emergence in the market,’ Gold says.

Sure enough, they found the missing ingredient in their marketing mix. ‘The AdRoll Growth Marketing Platform was able to plug in the holes in our marketing operations,’ Gold says. ‘AdRoll has become an indispensable partner for us—picking up the slack when we haven’t had the resources to fully execute our campaign goals.’

Expanding their vision

As a result of Skull Shaver’s fast gains, what they considered infeasible quickly became possible. ‘Given the youth of our company, we weren’t looking to be at the top of our industry. We just wanted more brand recognition,’ Gold says.

Skull Shaver’s ambitions grew once they saw what they were capable of accomplishing with the AdRoll Growth Marketing Platform. ‘We’ve shifted our focus on bigger goals,’ Gold says. ‘We’re planning for international expansion. AdRoll has given us the confidence to tap into new markets that normally we would have consider off-limits.’

About Skull Shaver

Skull Shaver, founded in 2010, a beauty e-commerce brand known for its highly effective and patented horizontal electric shavers. They’ve gain a massive worldwide following—with customers in all fifty states and all seven continents.