Case Study | Industry: Retail
Capabilities Used: AdRoll Convert
CLICK-THROUGH RATE (CTR)
COST PER ACQUISITION (CPA)
“Finding out whether it’s a good return on our investment is easy: I can look at the dashboard and say, ‘I made this much.’ My bottom line is my bottom line with AdRoll."
General Manager, RX Smart Gear
Kicking online advertising into high gear
Rx Smart Gear, empresa de enfoque analítico, precisaba un socio publicitario en línea que pudiera ofrecerle resultados. Con AdRoll, pronto pudieron verlos.
A direct line on ROI
Rx Smart Gear dejó de lado las especulaciones en el campo de la publicidad. “Con muchas empresas pequeñas de publicidad, no ves qué obtienes”, explica Nick LoCoco, director genral de Rx Smart Gear. “Invertí 250 $ a la semana en AdRoll durante el primer mes y afirmé: "Si no veo resultados, lo voy a dejar. Cuando vi un retorno inmediato de la inversión, la siguiente pregunta fue "¿Por qué no pagar esta cantidad cada mes?”
AdRoll’s dedicated support team made that decision even easier. "Hook, line, and sinker for us was the fact that the sales rep helped us out from start to finish," raves LoCoco. “Using the support team was hassle-free.”
When analytics matter (and they always matter)
LoCoco brings a strong data bias to his advertising: “I was in the IT world for 10 years before I started at Rx Smart Gear. I had colleagues who were running SEO and getting deep into the data, and they gave me a little glimpse of what goes into marketing analytics, but nothing to the point of all the analytics we run now.”
The site- and campaign-level reporting they get with AdRoll has helped Rx Smart Gear make more informed decisions about their online advertising. LoCoco reports, “Every week I can look at my AdRoll dashboard and see, ‘AdRoll made me this much in sales and it only cost me this much.’ It’s an instant view of what’s working.”
About Rx Smart Gear
Rx Smart Gear is the maker of the Rx Jump Rope and a line of gym equipment scientifically designed to give you the best workout possible.