Case Study | Industry: Retail
Products Used: AdRoll Retargeting
cost per click
cost of sales
cost per thousand impressions
“We were not disappointed [with AdRoll Retargeting]. We get excellent performance thanks to a strategic budget split between campaigns, high-quality creative, and good account management with a reactive account manager who comes up with new ideas.”
Traffic Manager, Motoblouz
Revving up revenue in a new market
Motoblouz wanted to rev up their Spanish sales. However, in order to grow in a less familiar market, their busy marketing team turned to AdRoll Retargeting for help.
Riding to success with retargeting
Six months ago, the marketing team at Motoblouz made a push to improve brand awareness and increase conversions in the Spanish market.
“We wanted to try AdRoll some months ago as a retargeting solution for our Spanish website—and we were not disappointed,” said Motoblouz traffic manager Agathe Wambergue.
They had never tried retargeting in Spain before and weren’t very familiar with the Spanish market. But with the guidance of their dedicated account manager, they started retargeting with Dynamic Creative and got the revenue they were hoping for.
“We get excellent performance thanks to a strategic budget split between campaigns, high-quality creative, and good account management with a reactive account manager who comes up with new ideas,” said Agathe.
Speeding up sales with prospecting
Based on the results of their retargeting campaigns, Motoblouz is about to add AdRoll Prospecting in order to find more first-time, high-quality customers and speed up sales even more.
“With the easy ability to control our budgets, the transparency to see the websites where the ads are shown, and the account management to get high-quality creative and reporting, we trust AdRoll to help us find new customers,” said Agathe.
To get started with prospecting, all Agathe had to do was provide a budget, campaign goals, and some messaging and images—and her account manager proactively set up the prospecting campaigns.
“AdRoll makes digital marketing easy to set up and get the best results," Agathe said.
Motoblouz is the leading online distributor of equipment and accessories for motorcycles and scooters. Working daily to advise motorcyclists, the company has over 600 thousand customers in Spain, Italy, and France.
*When advertisers use AdRoll Prospecting and Retargeting together, engaged visitors are 80% more likely to convert than when advertisers use retargeting alone. (Global, median result from Q3 2016)