November 29th at 2pm EST / 11am PST
Host(s): Denise Chan, Senior Content & Community Manager, B2B, Bitly
Justin Colsky, Lead Solutions Specialist, North America, AdRoll

Turn traditional marketing into successful ABM campaigns

There has been a huge surge in popularity of account-based marketing (ABM). We know how vital ABM is to our clients, so we conducted a survey of hundreds of B2B marketers across North America to find out how they tackle ABM. We noticed that although nearly every marketer is familiar with ABM strategy, many are unsure of how to transform their marketing efforts into effective ABM.

To help you conquer your ABM game, we’ve teamed up with Bitly to reveal:

  • How to seamlessly turn your current marketing efforts into a full-funnel ABM strategy
  • Proven ways to measure the success of your ABM campaigns at each stage of the sales funnel
  • Real-world examples of ABM you can easily replicate in your own company