Full-funnel marketing personalisation, from first ad to final purchase
It’s estimated that the bounce rate for an average e-commerce site can be as high as 66%. This means that the vast majority of visitors are leaving without engaging with a brand’s suite of products. To help you bring this number down and increase your on-site conversions, we’ll cover:
- How to optimize your e-commerce site to convince first-time visitors to take action
- How to leverage display marketing to convince users to revisit your products
- Ways to personalise your ads to speak to users at different stages of the sales funnel
- And more!
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