Wednesday, January 17 11am PT/2pm ET
Host(s): Jessica Cross, Head of Customer Lifecycle, AdRoll
Ryan Hadfield, Senior Marketing Manager, ZoomInfo
ABM Success: The one New Year’s resolution you’ll actually keep
The new year calls for examining past strategies and making improvements. We’ve all been told to implement account-based marketing to close deals faster (ABM). But we haven’t been shown how to make it work. Until now.
Join AdRoll and Zoominfo on January 17th at 11am PST/2pm EST to learn how to master ABM in 2018. We’ll share how we’ve built successful ABM programs and the huge impact those campaigns have had on speeding up success.
- Set up your ABM. Learn how to identify your target accounts
- Influence with ABM. Find out how to engage your target accounts
- Measure your ABM. Determine how to understand your campaigns’ impact
If you can't make it, register and we’ll send you the recording and slide deck after.