Agencies and Attribution
AdRoll has spent much of the last six months researching attribution practices in the Australian market. By extensively surveying marketers from many of the country’s top brands - as well as hosting roundtables with senior marketing executives - AdRoll investigated in depth how attribution is currently working in practice and developed the Marketers and Attribution ‘discussion paper’.
Subsequently, AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling.