Retargeting and Digital Marketing Guides & Reports

The State of Marketing Attribution 2016

Attribution is often been described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion. With that truth comes power in the form of better insights on where and when to invest marketing budgets and better project return on investment.

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The Performance Advertiser’s Guide to Instagram

Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram.

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AdRoll State of the Industry Europe 2016

Programmatic advertising: it’s easy to forget just how new it really is. As in all industries driven by disruptive technology, programmatic advertising is constantly evolving. This year, AdRoll surveyed more than 300 European marketers across many industries to uncover how businesses are thinking about – and embracing – new marketing opportunities brought forth by this media trading technology...

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AdRoll State of the Industry UK 2016

A closer look at retargeting, programmatic advertising, and performance marketing.

Programmatic advertising: it’s easy to forget just how new it really is. As in all industries driven by disruptive technology, programmatic advertising is constantly evolving. This year, we surveyed a diverse group of 220 marketers in the UK to discover how businesses are thinking about - and adopting -...

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Welcome to the Era of Mad Tech

Advertising technology is disrupting the way media agencies operate and it’s turning Mad Men into Maths Men. But is that a bad thing for the industry?

In our Welcome to the Era of Mad Tech report, AdRoll surveyed 200 UK media agencies of all sizes to explore how ad tech is transforming media agencies’ traditional business models. When it comes to embracing ad-tech solutions, some...

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The Performance Marketer's Guide to Christmas 2015

Christmas 2015 is just around the corner! Are you ready?

To prepare for the upcoming shopping frenzy, consider how consumers shop for new products, when they start researching, when they start buying, and how to best reach them across digital channels.

It may seem daunting figuring out where...

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B2B Prospecting Goes Digital in the Age of the Customer

A commissioned study conducted by Forrester Consulting on behalf of AdRoll In June 2015, AdRoll commissioned Forrester Consulting to evaluate how effectively B2B marketers use digital technology to reach early-stage buyers. Forrester tested whether the more-sophisticated use of B2B marketing technology—including programmatic display-ad...

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Facebook by the Numbers 2015

Key findings on the trends and benefits of retargeting on the world’s largest social network Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our...

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The Performance Marketer's Guide to Retargeting (Part II)

Whether you’re new to retargeting or a programmatic personalization paragon, get more out of your campaigns with the latest tactics to drive results at every stage of the purchase funnel. We recently introduced the basics of retargeting in the Performance Marketer’s Guide: Part I. Now, delve even deeper into the essential strategies you need to...

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The Performance Marketer's Guide to Retargeting (Part I)

In this guide, we cover what it takes to build a comprehensive retargeting strategy that drives results at every stage of the marketing funnel. Complete with checklists, charts, and expert examples from industry leaders, we’ll walk you through how to set up and execute a retargeting plan that performs, from start to finish. More on retargeting:...

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Big Data and Big Ideas: Using Programmatic to Drive Creative Thinking

Creative marketers have access to more data on their customers than ever before, but walking the line between creativity and data-driven can be daunting. In the age of mass media consumption, how are the hottest brands harnessing data-powered creativity? We’ve gathered insights from top creative minds to find out. Report Highlights: Hear...

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The European Marketer's Guide to Retargeting (EMEA)

Retargeting allows you to curate the perfect customer base, where every person seeing your brand is interested, engaged and willing to purchase. Our system enables marketers to directly influence their most promising prospects with personalised ads and messaging, focusing investment on audiences that are likely to convert. It is so effective...

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High-Performance Retargeting: Strategies for the Modern Marketer (EMEA)

Retargeting gives marketers the best-possible return on investment by delivering customised advertising—in the right way, at the right time—to predefined audience segments. Savvy marketers can get even more out of retargeting by using it to generate revenue and gain actionable insight into their customers’ interests and intent. To create this...

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B2B Full-Funnel Strategy Guide

Read our B2B strategy guide to learn how to engage your customers throughout the stages of the sales funnel—from awareness to nurturing to conversion.

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Next Level Retargeting Guide AUS

We investigated the practices of industry leaders and 706 Australian AdRoll customers for the best strategies and tactics to take retargeting to the next level. It turns out, there are lots of ways to maximise the reach and performance of your retargeting campaigns. Read this guide to identify potential areas for improvement in your retargeting...

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The Mobile Retargeting Strategy Guide: UK

In this strategy guide, we’ll show you how cross-device retargeting can change your approach to marketing.

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