Case Study | Industry: agency
“AdRoll helps us devise campaigns for SSE Airtricity that consistently exceed expectations. They have quickly become a critical element of any digital marketing we do."
Driving success on social media
TinderPoint and SSE Airtricity turned to AdRoll to promote their ‘switch’ unit rate discount offer and e-Car competition with a social media campaign aimed at potential new customers.
Performance, transparency, and service
Cross-platform retargeting is especially important for a utilities company like SSE Airtricity. Consumers do a lot of online research before choosing an energy supplier, and SSE Airtricity had to compete with many brands pushing digital content. TinderPoint advised them to get in front of non-converters after the research stage with retargeting campaigns designed to entice customers back to the website.
Once they started working with AdRoll, TinderPoint and SSE Airtricity quickly saw results. AdRoll is a now a vital channel in all of SSE Airtricity’s digital campaigns.
“AdRoll helps us maximise return on investment and make our budgets work harder,” says Lisa Dunn, account executive at TinderPoint. “Since coming to AdRoll we’ve increased our spend on retargeting on numerous occasions, and continue to be impressed by the results.”
A priority in any digital marketing campaign is attribution transparency. “AdRoll’s platform is essential for us in evaluating performance,” raves Dunn. “It’s a great reassurance to clients like SSE Airtricity to know we know we are using data to target warm leads and focus on segments that have been shown to get results.”
Results beyond budget and expectation
“Between Google, Facebook, and Twitter inventory options, we’ve been so happy with the AdRoll results for SSE Airtricity on this campaign that we increased our activity and diverted more budget toward retargeting,” reports Dunn. “On top of the great results, we are getting more bang for our budget than we ever did before with our cost per acquisition coming in at more than 50% lower than our campaign target.”
- 213% ROI
- 68% below campaign goal CPA
- 1.5x Online sales overall lift
About TinderPoint and SSE Airtricity
TinderPoint, an integrated digital and search marketing agency who have been igniting digital performance since 2002, is the digital marketing agency for SSE Airtricity, Ireland’s fastest-growing energy utility and part of the FTSE Top-50 listed SSE Group.