AdRoll for B2B

“Retargeting with AdRoll plays a key role in our overall marketing strategy. The results have been spectacular. We have increased our investment every quarter since we started.”

Director of Demand Generation at New Relic

AdRoll Prospecting

Using actalike modelling, ads are served to new audiences based on the similarity of their online behaviour to that of your existing customers.

CRM Retargeting

Combine your CRM or marketing automation platforms with display campaigns. Serve ads that are relevant to the individual. Keep the conversation going.

AdRoll Retargeting

Engage customers across platforms and devices with dynamically optimised ads. Segment audiences based on actions performed on your site to educate and nurture leads.


The AdRoll Advantage

Simplified cross-platform buying

Win in-demand inventory across native sources such as Apple iAd, Twitter, Facebook, and Google.

Advanced audience segmentation

Personalize engagement with targeted ads based on the unique actions an individual user took on your site.

Customer lifecycle marketing

Retarget campaigns for retention, cross-selling, and upselling. Convert prospects and develop a loyal customer base.

Proprietary bidding technology

Place your ads in the right places for the right price with BidIQ™, our proprietary real-time bidding algorithm.

Cross-device reach

Keep up with your audiences as they switch between desktops, tablets, and mobile phones to increase conversions.

Deep reporting for high ROI

Take advantage of granular, real-time campaign analytics to fine-tune your approach and get the best performance.

AdRoll is the most widely used prospecting and retargeting platform.

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