Marketing Metrics that Matter
For businesses today, digital marketing should be viewed as a revenue generator, not a cost center. However, to make that vision a reality, you need to know what to measure and how to measure it.
In this webinar hosted by Marketing Week, Adam Berke, CMO and President of AdRoll, provides a measurement toolkit for the modern, data-driven marketing organisation. With it, you'll learn how to demystify return-on-investment analyses and expertly advocate for marketing budgets.