REPORT, 37 Pages
Published: July 2017
Topic(s): Account-Based Marketing
A Practical Guide
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently.
Account-Based Marketing: A Practical Guide is your step-by-step manual on all aspects of ABM. If you depend on closing lengthy, multi-stakeholder deals and scaling that activity, then this is the toolkit for you. Inside you’ll find hands-on worksheets and checklists, including:
- Target Account Checklist (p. 18)
- Customer Journey Mapping Canvas (p. 22)
- ABM Campaign Checklist (p. 28)
- Key CRM Data Fields Checklist (p. 31)
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