September 14, at 11am PST / 2pm EST
Prachi Mishra, Sr. Product Marketing Manager, AdRoll
Jessica Cross, Sr. Customer Lifecycle Manager, AdRoll
A Step-by-step Guide to Running ABM
In this webinar, AdRoll’s Sr. Product Marketing Manager, Prachi Mishra, and Sr. Customer Lifecycle Manager, Jessica Cross, will cover how to leverage account-based marketing (ABM) to more efficiently target, and close, the deals that have the highest likelihood of spending with your business.
Join these ABM experts as they discuss the strategy’s best use cases:
- Creating a list of target accounts from scratch
- Identifying different customer journeys and crafting content to target them wherever they are in the sales funnel
- Winning over accounts that will make the sales team take notice
- And much, much more!