August 30, at 11am PST / 2pm EST
Host(s): Charlie Liang, Director of Marketing, Engagio
Jonathan Koo, Digital Marketing Team Lead, AdRoll
6 ABM Myths and How to Conquer Them
We dove through third-party webinars, online articles, and even our own data to find out which ABM strategies work—and which are total myths. The result is a webinar that helps marketers break through the bull and create campaigns that drive actual results.
Join Engagio’s Director of Marketing, Charlie Liang, and AdRoll’s Digital Marketing Team Lead, Jonathan Koo, to learn how to:
- Pivot to ABM with existing framework and strategies
- Serve the most cost-effective impressions to target accounts
- Choose the right KPIs to understand how your campaigns are performing
- And more!