GUIDE, 20 Pages
Published: June 2017
The Convergence of Ad Tech & Martech
The worlds of advertising and marketing technology are merging. This brings huge implications for marketers and the industry as a whole.
In this report, you’ll learn:
- What’s the difference between ad tech and martech, really?
- Why are they merging?
- What difficulties does the merger present?
- How do brands stand to benefit?
- . . . and much more.
Look into the future