Retargeting and Digital Marketing Guides & Reports

Full-Funnel Marketing Strategies

Customers have different needs at different stages of the funnel, and marketers should target them accordingly...

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Attribution: Building a Business Case

Eliminate wasteful marketing spending with better attribution.

The sums spent on digital advertising are so vast; any inefficiencies become costly disadvantages. Attribution models identify such waste, but too many marketers struggle to understand the opportunities of attribution. And even if marketers want better attribution, getting budget support and C-suite approval can prove daunting.

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Instagram Creative: Best Practices

Since we all haven’t mastered the art of Instafame, Ru Chen, a badass photographer and AdRoll’s associate director of multimedia...

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The Performance Advertiser’s Guide to Instagram

Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy.

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Email Marketing: You're Doing It Wrong

Learn 12 tips to supercharge your highest performing channel.

Email retargeting connects rich customer data to email addresses in order to nudge customers from their inboxes to conversion. According to VentureBeat, for the past 10 years, email has produced higher returns on investment than all other marketing channels

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Agencies and Attribution

AdRoll has spent much of the last six months researching attribution practices in the Australian market. By extensively surveying marketers from many of the country’s top brands - as well as hosting roundtables with senior marketing executives - AdRoll investigated in depth how attribution is currently working in practice and developed the Marketers and Attribution ‘discussion paper’.

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The Blended Attribution Playbook

To accurately measure the impact of online advertising, it’s important to holistically evaluate the performance of your campaigns. One of the best ways to do that is to use a blended attribution model, which measures the impact of your digital marketing by examining both ad views and clicks.

In addition to detailing the benefits of blended attribution, this guide will cover the...

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Marketers and Attribution

Over the past few years attribution has become one of the most-discussed concepts in marketing and sales. Everyone agrees it’s critically important to get right, but there’s no such thing as a “one size fits all” model. Meanwhile countless whitepapers have been written, all with the goal of providing a brief precis of the best way to measure it, but the reality is there’s no...

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AdRoll State of the Industry ANZ 2016

A closer look at retargeting, programmatic advertising, and performance marketing. Programmatic advertising: it’s easy to forget just how new it really is. As in all industries driven by disruptive technology, programmatic advertising is constantly evolving. This year, we surveyed a diverse group of 265 Australian and New Zealander marketers to...

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State of the Industry 2016

A closer look at retargeting, programmatic advertising, and performance marketing. Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how...

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The Performance Marketer's Guide to the Holidays - 2015

The Holiday 2015 season is just around the corner! Are you ready? In preparation for the holiday shopping frenzy, it’s important to consider how consumers shop for new products, when they start researching, when they start buying, and how to best reach them across digital channels. It may seem daunting to try and figure out where to start...We...

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B2B Prospecting Goes Digital in the Age of the Customer

A commissioned study conducted by Forrester Consulting on behalf of AdRoll In June 2015, AdRoll commissioned Forrester Consulting to evaluate how effectively B2B marketers use digital technology to reach early-stage buyers. Forrester tested whether the more-sophisticated use of B2B marketing technology—including programmatic display-ad...

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Facebook by the Numbers 2015

Key findings on the trends and benefits of retargeting on the world’s largest social network Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our...

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The Performance Marketer's Guide to Retargeting (Part II)

Whether you’re new to retargeting or a programmatic personalization paragon, get more out of your campaigns with the latest tactics to drive results at every stage of the purchase funnel. We recently introduced the basics of retargeting in the Performance Marketer’s Guide: Part I. Now, delve even deeper into the essential strategies you need to...

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The Performance Marketer's Guide to Retargeting (Part I)

In this guide, we cover what it takes to build a comprehensive retargeting strategy that drives results at every stage of the marketing funnel. Complete with checklists, charts, and expert examples from industry leaders, we’ll walk you through how to set up and execute a retargeting plan that performs, from start to finish. More on retargeting:...

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Big Data and Big Ideas: Using Programmatic to Drive Creative Thinking

Marketers have access to more information about customers than ever before, but knowing how to strike a balance being data-driven and being imaginative can be daunting. In the age of mass media consumption, how are the hottest brands harnessing this hybrid of data-powered creativity? We’ve gathered helpful insights from the brightest creative minds acing this...

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The European Marketer's Guide to Retargeting (EMEA)

Retargeting allows you to curate the perfect customer base, where every person seeing your brand is interested, engaged and willing to purchase. Our system enables marketers to directly influence their most promising prospects with personalised ads and messaging, focusing investment on audiences that are likely to convert. It is so effective...

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High-Performance Retargeting: Strategies for the Modern Marketer (EMEA)

Retargeting gives marketers the best-possible return on investment by delivering customised advertising—in the right way, at the right time—to predefined audience segments. Savvy marketers can get even more out of retargeting by using it to generate revenue and gain actionable insight into their customers’ interests and intent. To create this...

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B2B Full-Funnel Strategy Guide

Read our B2B strategy guide to learn how to engage your customers throughout the stages of the sales funnel—from awareness to nurturing to conversion.

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Next Level Retargeting Guide AUS

We investigated the practices of industry leaders and 706 Australian AdRoll customers for the best strategies and tactics to take retargeting to the next level. It turns out, there are lots of ways to maximise the reach and performance of your retargeting campaigns. Read this guide to identify potential areas for improvement in your retargeting...

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The Performance Marketer's Guide to the Holidays 2015 - For Entrepreneurs and Growing Companies

The Holiday 2015 season is just around the corner! Are you ready? To prepare for the upcoming shopping frenzy, consider how consumers shop for new products, when they start researching, when they start buying, and how to best reach them across digital channels. It may seem daunting to try and figure out where to start...We’re here to help...

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