Case Study | Industry: Retail
Capabilities Used: AdRoll Convert
CLICK-THROUGH RATE (CTR)
COST PER ACQUISITION (CPA)
“Finding out whether it’s a good return on our investment is easy: I can look at the dashboard and say, ‘I made this much.’ My bottom line is my bottom line with AdRoll."
General Manager, RX Smart Gear
Kicking online advertising into high gear
Analytics-focused Rx Smart Gear needed an online advertising partner who could bring the performance. With AdRoll, they could see the results.
A direct line on ROI
Rx Smart Gear was through with guesswork in advertising. “With a lot of small business advertising, you don’t get to see what you’re getting,” explains Nick LoCoco, general manager at Rx Smart Gear. “I threw $250 a week at AdRoll for the first month and I said, ‘If I don’t see a return, then I’m not going to use it anymore.’ When we saw a return instantly, my next question was, ‘Why am I not just paying this every month?”
AdRoll’s dedicated support team made that decision even easier. "Hook, line, and sinker for us was the fact that the sales rep helped us out from start to finish," raves LoCoco. “Using the support team was hassle-free.”
When analytics matter (and they always matter)
LoCoco brings a strong data bias to his advertising: “I was in the IT world for 10 years before I started at Rx Smart Gear. I had colleagues who were running SEO and getting deep into the data, and they gave me a little glimpse of what goes into marketing analytics, but nothing to the point of all the analytics we run now.”
The site- and campaign-level reporting they get with AdRoll has helped Rx Smart Gear make more informed decisions about their online advertising. LoCoco reports, “Every week I can look at my AdRoll dashboard and see, ‘AdRoll made me this much in sales and it only cost me this much.’ It’s an instant view of what’s working.”
About Rx Smart Gear
Rx Smart Gear is the maker of the Rx Jump Rope and a line of gym equipment scientifically designed to give you the best workout possible.