Case Study | Industry: Retail

Products Used: AdRoll Retargeting, AdRoll Email

11%

Cost of Sale (COS)
AdRoll Retargeting

0.93%

Click-Through Rate (CTR)
AdRoll Retargeting

€1.47

Average Cost per Thousand Impressions (CPM)
AdRoll Retargeting

0.14%

CTR
AdRoll Email


Athletic gear retailer LEPAPE came to AdRoll looking for a marketing vendor who could hit performance goals within budget limitations while continually refreshing ads to keep up with the latest promotions.

—Stéphane Gognet
Responsable Acquisition, LEPAPE


Outperforming goals over and over

Athletic gear retailer LEPAPE came to AdRoll looking for a marketing vendor who could hit performance goals within budget limitations while continually refreshing ads to keep up with the latest promotions.

Strengthening campaigns with dynamic creative

LEPAPE needed a partner who could help them keep up with the demanding sports community. That meant making sure promotional offers were constantly renewed throughout the year.

So AdRoll helped them set up dynamic creative ads with their retargeting campaigns. These ads show products personalised specifically to site visitors. The AdRoll team also created sharp, graphic ads for LEPAPE that corresponded to the look and feel of the brand’s image.

The ads paid off. With an average CTR of 0.93% and a COS of 11%, AdRoll ads were “way above the expectations we had on the retargeting channel,” said SEM Director Stéphane Gognet.

A personalised email for each site visitor

Their new retargeting strategies didn’t end there. Lepape also added AdRoll’s email retargeting solution, AdRoll Email.

With AdRoll Email, site visitors receive a personalised email after their visits. Implementation was easy—AdRoll Email uses the same promotions and dynamic creative as other ads in order to tailor each email to each visitor.

With emails inviting visitors to return and complete their purchases, LEPAPE has seen an open rate of 99% and click-through rate of 17%.

Combined with their other retargeting channels, the LEPAPE team was happy with the results.

“We obtained results twice as good with AdRoll than with a leading competing solution on the market,” said Gognet. “Working with AdRoll is the choice for intelligent retargeting that performs!”

About LEPAPE

Lepape.com is an online athletic gear retailer offering quality equipment at the best price to sports aficionados of all levels. They also have two brick and mortar stores: one in Paris and the other in Lyon, France.

AdRoll is the most widely used prospecting and retargeting platform.

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