Case Study | Industry: Retail
Capabilities Used: AdRoll Convert
of total overall conversions
conversion rate increase
“We wanted to activate the customer, keep them engaged for longer, and ultimately increase the conversion rate. … AdRoll has enabled us to do exactly what we needed to do."
Online Marketing Manager, GANT Germany
A stylish strategy for customer engagement
AdRoll’s smart advertising campaign helped clothing retailer GANT Germany meet their goal of converting customers and reducing basket cancellations.
Taking stock of your audience
In December 2014, during the run-up to Christmas, fashion brand and clothing retailer GANT Germany wanted to reduce the number of checkout and basket cancellations they were experiencing from website visitors.
They used AdRoll Convert to run campaigns that were closely aligned with both the brand and the products in the GANT store. “We wanted to activate the customer, keep them engaged for longer, and ultimately increase the conversion rate,” says Werner Hammer, e-commerce manager at GANT Germany. The strategy worked, driving 39% of overall conversions.
A segmentation strategy for ongoing performance
Partnering with AdRoll allowed GANT to initiate targeted and segmented campaigns for German audiences with an interest in American apparel. Thanks to comprehensive account support, intuitive dashboard and analytics tools, and the ability to target very specific audiences, GANT was able to increase customer engagement and reduce conversion cancellation by 25%. “AdRoll has enabled us to do exactly what we needed to do—engage more efficiently with customers,” Hammer says. “The campaign is still rolling and the results are still improving today.”
Founded in 1949, GANT is a lifestyle brand that blends American sportswear with European elegance to offer premium luxury clothing for for men, women and kids.