Christmas can bring in as much as 30% of a retailer’s total sales—all in just one season. While this season is a great marketing opportunity, it can be downright terrifying for many digital marketers!

Here are some of our top tips to get you thinking:

Get Smarter with Segmentation

  • Segment audiences based on website behaviour to make ads more personalised. Serve ads based on pages or items viewed, shopping cart items, etc. for better results.
  • Create new audience segments based on data collected from your partners (Hubspot, Marketo, MailChimp, etc.).

Refresh Your Ads

  • Design specific ads to capitalise on key shopper dates, like Black Friday, Cyber Monday, Retargeting Tuesday and Christmas Eve.
  • Generate a sense of urgency for deals, sales, and other promotions.
  • Change ads at least twice throughout the season to avoid ad fatigue.

Increase Your Advertising Budget

  • Take advantage of the increased Christmas web traffic by engaging more site visitors.
  • Account for increased ad costs as Christmas ad inventory demands higher prices.
  • Use the web traffic increase as an opportunity to attract new customers with tools like AdRoll Prospecting.

Unwrap some more Christmas info:


The Best Christmas E-commerce Checklist Out There


Retail’s Ultimate Guide to Christmas Planning