Types of Content in Content Marketing
Let’s go over the popular types of content in content marketing, the common mistakes marketers make with them, and how to avoid the pitfalls.
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Paid Social vs. Organic Social: Creating a Hybrid Strategy
Social media marketing has evolved quite a bit over the past few years. Let's go over paid social vs. organic social and why you need a hybrid strategy.
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Getting It Built: How Startups Choose a Manufacturer
Seeing a product idea become a tangible reality is the ultimate thrill for any startup. Here's how to find the right manufacturer.
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Brand Equity 101: A Primer for D2C Brands
D2C brands have been talking about brand equity a lot lately, but many businesses might not have a full understanding of what it really is.
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Cart Abandoners: They’re Just Not That Into You (Yet)
They’re just not into you — but they’re about to be! Here are 5 effective strategies to re-engage shopping cart abandoners and convert them into happy customers.
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6 Marketing Tips for Small Businesses
More often than not, small companies have tight marketing budgets. Here are 6 (inexpensive) marketing tips for small businesses to check out.
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Attribution Implementation: The First 90 Days
There’s a lot of patience required after attribution implementation. Let’s go over what you should expect during the first 90 days.
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Brand Partnerships: Why They Matter for D2C Brands
Two is better than one! Let's explore why D2C is considered the future of retailand why more and more D2C companies are seeking out brand partnerships.
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Why First-Touch and Last-Touch Attribution Are Out of Style
Single-touch attribution is out of date because the customer journey is changing and spans many devices and marketing channels. Learn more.
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