Why Is Brand Awareness Important?
Over the past decade, the customer-brand relationship has evolved. In this post, we shine a light on brand awareness and show why it matters so much.
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How to Measure the Success of Video Content
There are three key ways that you can reap all of the benefits of video content while measuring and optimizing for long-term success.
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Designing a Multi-Touch Attribution Model
Shopping patterns have drastically changed over the past decade, making it necessary to design a multi-touch attribution model that fits your needs.
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The 12 Days of Brand Building
As you head into the holidays, take a cue from a classic & be your brand's true love. You don’t have to get a partridge in a pear tree, but you should build your brand. Here’s how to do it in 12 days.
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5 E-Commerce Growth Hacks to Accelerate Sales in 2020
E-commerce strategies change as technology, and the world continues to evolve. To stay ahead of the curve, here are 5 e-commerce growth hacks.
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A Holiday Miracle: Digital Transformations for Challenger Brands
Finding that special someone is difficult when using traditional methods, & the same can be said for brands seeking customers. See how challenger brands find holiday success.
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4 D2C Companies Doing Brand Storytelling Right
D2C brands continue to utilize brand storytelling to build customer loyalty. In this post, we show how you can replicate their tactics.
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Hit Your Angles: Make a Good Impression with Video Content
Building brand awareness is all about getting the right kind of attention and video content does just that by leaving a lasting impression.
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The 10 People You Meet At Every Marketing Conference
A marketing conference can be grueling: POs, contracts, & booth sessions. Here's a list of the 10 types of people you'll likely bump into at your next conference.
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