Customer Lifecycle: How to Connect With Customers
The customer lifecycle is essential when developing a marketing strategy. Let's explore the customer lifecycle through the lens of a local business.
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How to Turn Visitors Into Customers
There are many ways to drive site traffic, but turning visitors into customers can be tricky. Learn the methods and ad types that can help you do just that.
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Tips to Create Product Videos for Marketing
There are many types of product videos for marketing. No matter what type you're working on, it's important to make sure that your video is compelling.
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What is Search Engine Marketing?
Let’s go over the difference between SEO and SEM, whether your business needs to use both, and the advantages of search engine marketing.
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How to Start a Fashion Blog
Whether you're an influencer or run a retail brand, blogging is the name of the game. Learn the basics of how to start a fashion blog.
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What is Social Media Marketing? [TEMPLATE]
Let's talk about social media marketing: What it is, its benefits, and its core components.Use our complimentary template to help get you started.
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Multivariate Testing vs. A/B Testing
Let's go over the common uses, advantages, and limitations of a/b testing and multivariate testing, so you can decide which works best for your business.
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A Guide to Discounts and Promotions for D2C Brands
It's important to distinguish the difference between a discount and a promotion and when direct-to-consumer (D2C) should use each.
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Startup Guide: How to Attract Customers
Our startup guide will help you create a strong plan to attract customers from the early stages of development.
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