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Experienced investors understand the importance of finding value; they invest in stocks that have the potential to yield considerable returns and add value over time. Customers operate in the same way: They invest in brands, with time and money, that provide value through products, services, and even content. That being said, it can be extra challenging to add value to customers when many of us are still trying to figure out how best to do…

For many people, going through a biometric health screening is the last thing they want to do this time of year. The extra weight gained during the holiday season can turn a solid BMI score into a reality check that’d be better received after the new year. However, the funny thing is that BMI is no longer considered to be an accurate metric for cardiovascular health. Similarly, many direct-to-consumer (D2C) brands have trouble ensuring that…

Anyone who owns, operates, or works at a direct-to-consumer (D2C) business has had their ears ringing with one of the hottest marketing buzzwords at the moment: content. Everyone from Gary Vee to industry giants, HubSpot, has preached about the importance of writing content and how doing so helps grow the bottom line. Despite all this talk about writing content, there still is a lot of confusion on how to do it well. That being said, writing content well…