A landing page with a high bounce rate is like a party that never gets off the ground. Sure, the neighbors and close friends show up, but they only have one drink and leave soon after. No one wants to host a bad party, and no one wants to take the time and effort to build a landing page that follows an ad only for customers to quickly leave. A bounce rate is the percentage…
“How well is your marketing working?” It’s easy for D2C brands to feel stumped by this simple question — the connection between a company’s success and metrics like video views and website visits can be murky. To find an answer, marketers not only have to comb through an overwhelming amount of data, but they also must understand topsy-turvy customer journeys that warrant different attribution models. No need to stress: We compiled this cheat sheet of…
There has been a lot of chatter around cookies recently, and not just because it’s Girl Scouts season. Web cookies — which, for years, have impacted how we shop, browse, and search online — are undergoing major changes with enormous implications for ad publishers, users, and brands. We know how difficult it can be for marketers to keep track of the flurry of activity surrounding web cookies. This guide provides an in-depth overview of how web…
The dictionary definition of a widget is a “gadget” or “an unnamed article considered for purposes of hypothetical example.” Consider this excerpt from a January 2021 article about football coach Nick Saban as a good example: “That guy can sell his shiny widget better than anyone.” But thanks to advances in technology, widgets are actual things now. What Is a Widget? A website widget is a block of code you can easily embed into your…
You’ve read the headlines — “How to make six figures selling products online through dropshipping” or “How I made $178,492 in 3 months by dropshipping” — but what is dropshipping, really? Is it still a viable business model in 2021? And if so, how can you get started? If you’re already an e-commerce entrepreneur, you’ve probably realized that while unveiling your website and making your first sale are truly exciting milestones, challenges like streamlining operations…
5 Ways to Dramatically Reduce Shopping Cart Abandoners Why would a person fill up the cart at an online store, make their way to check out, and then leave everything in the cart? That’s the question that many, many online retailers face, both big and small. Around 70% of all online shoppers will leave an online cart before buying anything at all. That’s a lot of cart abandoners who aren’t buying. Did they lose interest?…
Site conversions can be tricky and to optimise your site to get the most from every visitors even the tiniest details matter. Check out how colour can affect how and why people convert.
