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Web Design

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Thanks to Shopify’s easy-to-use features and interface, you don’t need an MFA in web design to develop an incredible ecommerce store that attracts, engages, and converts shoppers.  However, even though Shopify has one of the friendliest learning curves compared to other platforms, getting started can feel like a challenging task when you’ve never dabbled in anything related to ecommerce, web graphic design, or programming before.  While learning something new can be a fun challenge, you…

Sixty-one million adults in the United States have a disability, which is approximately 26% of the population. Without accessibility in advertising, brands might be missing out on targeting a significant chunk of that demographic — all because they’re overlooking people with disabilities in their marketing plans. One survey conducted in the United Kingdom found that more than four million disabled people had abandoned a cart online due to accessibility issues. Some believe this has led…

Ever come across a website that’s difficult to navigate or hard to read? Imagine having that experience on every site you visit online. Unfortunately, that’s what happens for most people with disabilities, since a lot of companies don’t design with web accessibility in mind. For online, direct-to-consumer (D2C) sellers, web accessibility is critical to ensuring a pleasant experience for your customers, regardless of their abilities. Similar to brick-and-mortar stores, web accessibility refers to improvements and…