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Sixty-one million adults in the United States have a disability, which is approximately 26% of the population. Without accessibility in advertising, brands might be missing out on targeting a significant chunk of that demographic — all because they’re overlooking people with disabilities in their marketing plans. One survey conducted in the United Kingdom found that more than four million disabled people had abandoned a cart online due to accessibility issues. Some believe this has led…

Ever come across a website that’s difficult to navigate or hard to read? Imagine having that experience on every site you visit online. Unfortunately, that’s what happens for most people with disabilities, since a lot of companies don’t design with web accessibility in mind. For online, direct-to-consumer (D2C) sellers, web accessibility is critical to ensuring a pleasant experience for your customers, regardless of their abilities. Similar to brick-and-mortar stores, web accessibility refers to improvements and…