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voice search

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Over the past couple of years, the vast majority of us have invited virtual assistants into our homes. We call upon them in times of need, in times of boredom, and whenever we want to discover the best pizza joints near our house. With a simple voice command, we’re able to access information without even pushing a button, and it’s fair to say that many of us are big fans of the efficiency and convenience…

Voice search is becoming more popular than ever, thanks to smartphones and home devices. In fact, a 2017 study by Comscore estimated that half of all online searches would be voice-based in 2020. The rise in voice searches means that, as a direct-to-consumer (D2C) company, making sure your website is optimized for voice searches is critical.  Why Voice Search? Now, you might be thinking that typical SEO tactics are enough to help you rank for…