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viral marketing

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All across the world, companies are publishing digital content at a rapid rate. Every once in a while, through the millions of stories plastered across the web, a piece of content succeeds and goes viral organically. The question is, what happens next? Do you sit back, relax, and wait until the buzz fizzles out? Of course, not — viral posts are rare and definitely not the norm. A recent study shows that out of 500…

Viral marketing isn’t just a type of marketing strategy — it’s pure genius. While that may be a bold statement to make, think about it: Viral marketing naturally generates curiosity and desire over a product or service. It’s a brilliant strategy where people want to pass on marketing content to other people, no tricks or prizes required. This is why it’s every marketer’s dream to create viral content that spreads across all customer touchpoints.  Let’s…