View-Through Conversions


Attribution is the process of identifying and assigning a value to a combination of events and user actions that contribute to the desired outcome. For display advertising, attribution typically looks to identify which channels and customer touchpoints influence a user’s decision to convert on site. In this post, we help you improve the impact of your ads with blended attribution. If you’re brand new to attribution you might find this helpful. View-Through and Click-Through Conversions…