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video marketing

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People need to know about your business to buy from your business. It’s a clear, simple reason to promote brand awareness. If you prefer formality, one study found that “brand awareness and brand loyalty have a strong positive association with purchase intention.” Results from another study “indicate strong support for measures of perceived quality, brand loyalty, and brand awareness as antecedents of firm performance, customer value, and willingness to buy.” In other words, people familiar…

Brand marketing isn’t a new strategy. The effort to turn customer loyalty into long-term recurring revenue has been part of capitalism’s DNA forever. What’s different about brand marketing now is that it’s become a different way to make a business profitable. It allows companies to move away from the tactics we would consider central to a good sales strategy. Think about Apple or Nike. These brands don’t push their products. They don’t fill up inboxes…

Now that you’ve created your video and it’s out in the world (if you haven’t yet, check out Video Best Practices: Parts 1 and 2), it’s time to look at video metrics to measure success. Your definition of success for video marketing campaigns will determine which metrics are most important to you. Most video campaigns are geared towards driving awareness for your brand, and it’s traditionally been hard to see the long-term impacts of your…

Now that you know what type of video you need (if you haven’t yet, check out Video Best Practices Part 1: Pre-Production Strategies!) it’s time to think about how to handle the production process. We’re going to go through our tips and tricks for tackling production yourself, but know that if that’s not the route you want to explore, you can always work with a production company to handle the shoot for you. Depending on…

At this point, it should come as no surprise that video content is considered essential for all brands — especially so for e-commerce brands. As an e-commerce professional, you’ve probably seen metrics touting video’s ability to build brand awareness, drive sales, and encourage repeat business. And as a consumer, you’ve probably noticed that video content is seemingly everywhere. Despite the fact that virtually every brand could benefit from video content, not everyone is familiar with…

Video marketing is a critical component of successful digital marketing strategies: Consumers are 4x more likely to watch a video about a product than to read about it, and survey results demonstrate that 25% of consumers lose interest in a company if it doesn’t use any video. But video marketing doesn’t just promote your products — it also connects your brand with your audience and builds trust with viewers.  Let’s explore how small businesses can…

There are many product videos for marketing out there — some are as dry as the Sahara Desert. Others are a little too entertaining and aren’t informative enough. Many resemble infomercials, which might be the worst category to fall under because those product videos are easily forgettable. This begs the question: How do you create a compelling product video? One that straddles the line between entertaining and informative? This is a million-dollar question because whether…

While creating video was once considered a luxury that only big companies could afford, it’s now easier than ever to inexpensively film and publish your video. However, before you unfold your director’s chair, you need to have a strong video marketing strategy in place. This part of the process is critical because video isn’t just one piece of your overall marketing plan — it’s central to your outreach and campaign efforts. Set the Goals of…