Video marketing is a critical component of successful digital marketing strategies: Consumers are 4x more likely to watch a video about a product than to read about it, and survey results demonstrate that 25% of consumers lose interest in a company if it doesn’t use any video. But video marketing doesn’t just promote your products — it also connects your brand with your audience and builds trust with viewers. Let’s explore how small businesses can…
Brand awareness continues to be top-of-a-mind for direct-to-consumer (D2C) brands and digital marketing agencies alike. According to Marin Software, it was the top priority for digital marketers in 2019. Creating that initial awareness is important, but it’s what D2C brands and agencies do with it that makes all the difference. On average, it takes 56 touchpoints for a window shopper to become a customer, which means that brand awareness is only the first step of the customer journey.…
While creating video was once considered a luxury that only big companies could afford, it’s now easier than ever to inexpensively film and publish your video. However, before you unfold your director’s chair, you need to have a strong video marketing strategy in place. This part of the process is critical because video isn’t just one piece of your overall marketing plan — it’s central to your outreach and campaign efforts. Set the Goals of…
Many e-commerce businesses have leveraged Shopify to sell their products online. We’ve put together a few tips to help you grow your Shopify store and build your brand online.
There are three key ways that you can reap all of the benefits of video marketing while measuring and optimizing for long-term success. Check out our recommendations in this post.
Building brand awareness is all about getting the right kind of attention and video does just that. In this post, we cover how video can help you leave a lasting impression this holiday season.
You may think you don’t have the resources or the team to utilize video. We’ve debunked five common misconceptions and show how you can leverage video to build awareness and make a lasting impression.
Find out how Dermalogica improved their click-through rate (CTR), and view-through rate (VTR), and overall brand awareness with video ads.
The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.
Find out how PADI used video ads to deliver a 6x and 2.8x higher CTR for prospecting and retargeting on their most recent digital marketing campaign.