value proposition


Everyone has their own idea of what “digital transformation” means. For some brands, it’s little more than uploading their catalog to the internet. Others have found new customers by moving advertising and marketing efforts online. Thinking about digital purely in terms of “How can I do what I’m doing now, but online” isn’t enough, and it’s certainly not just creating an e-commerce website or occasionally posting on Instagram. Digital-first is about achieving the perfect unified…