Tag

UTM parameters

Browsing

Nowadays, marketing is less of an art and more of a science. While marketers used to rely on their instincts to gauge what was and wasn’t working, they now swear by data measurement for success. So, what’s the best way to measure the impact of your work, and how do you accurately attribute success to your marketing campaigns? The answer lies in the special codes added to the end of your URLs. Let’s explore the…