Tag

UTM

Browsing

In today’s highly competitive ecommerce world, digital marketers need every available advantage to create relevant and effective campaigns. No marketing strategy can hope to succeed without data that reveals how users interact with a brand’s content and digital presence across social media and the rest of the web. Tagging is one of the most common ways for brands to understand where their traffic comes from, who visits their website, and what kind of content drives…

Not to cause panic, but the death of third-party cookies is looming, and marketers need solutions, stat. Enter UTM codes.  For the unacquainted, UTM parameters are a simple and reliable way to track your website traffic, conversions, and revenue activity. Not only are they unaffected by changes to third-party cookies or Facebook’s pixel, but they are also typically well-integrated into different analytics platforms, whether it be Google Analytics or AdRoll’s new Cross-Channel Performance Dashboard. Gone…

Nowadays, marketing is less of an art and more of a science. While marketers used to rely on their instincts to gauge what was and wasn’t working, they now swear by data measurement for success. So, what’s the best way to measure the impact of your work, and how do you accurately attribute success to your marketing campaigns? The answer lies in the special codes added to the end of your URLs. Let’s explore the…