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user-generated content

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As a brand, there’s nothing more authentic than a customer taking time out of their day to share a thought or feeling. That’s why user-generated content (UGC) is such an integral component of a marketer’s strategy: Customers are promoting your brand for you, and to top it off, it encourages brand trust and is an excellent way to build customer relationships organically.  Let’s explore best practices on how to leverage user-generated content for maximum results. …

The last several years have seen a near-seismic shift in the way marketers think of customers. As the marketing flywheel takes the place of the marketing funnel, customers have gone from being the end result of the marketing process to being at the center. Content isn’t just for customers anymore — content should also be by and about customers. This is where user-generated content (UGC) comes in.  UGC started as a way to lump together…