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With salons, spas, and wellness centers closed during the pandemic, many women sought out ways to practice self-care at home. Enter Crown Affair, an ecommerce brand that specializes in quality haircare rooted in ritual — and also clean ingredients, effective formulas, and beautiful handmade tools.  Here’s the story of Crown Affair’s savvy founder, Dianna Cohen, and everything you should know about the brand’s meteoric rise after just one year in business.  A Breath of Fresh…

Move over Tinder and OkCupid. There’s a queen bee in the dating app scene: Bumble. 🐝 After the female-centric dating app went public on February 11, its stock quickly traded up nearly 77%, reaching a market cap of — wait for it — $8.3 billion.  With singles using the same handful of apps to look for love, how did Bumble edge out its competitors? And what can other companies learn from this young, Instagram-friendly, and…

At AdRoll, we give growing D2C e-commerce brands the power to connect with customers wherever they are. Since 2007, more than 120,000 brands have trusted us globally to personalize, coordinate, and evaluate cross-channel marketing efforts.  Our people (Rollers) are key to making that happen. What sets us apart is that we are a people-first company. This is embodied by our six culture creatures, each of which represents a core value: The Bee represents innovation and…

Gone are the days of scheduling several trips to the dentist and paying upwards of $8,000 for braces just to achieve straight teeth. Now, you can simply order an impression kit, make a 3D mold of your teeth, and receive invisible aligners regularly — all from the comfort of your own home. In true direct-to-consumer (D2C) fashion, SmileDirectClub has managed to transform something as mundane as orthodontics into a fashionable and efficient experience. So, how…

Since the invention of the console in the late 1960s, video games have been a ubiquitous part of modern culture. From Animal Crossing to Pokemon to Minecraft, young people across generations have embraced video games as a medium for distraction, entertainment, and socialization.  Today, the reigning champion of the video game industry is Fortnite, a video game that boasts the largest Gen Z player base (the youngest professional Fortnite player is only 13 years old!).…

It’s the spookiest time of the year — though most people would agree that the world needs more treats and fewer tricks right now. Luckily, there’s one company that’ll deliver all the ghoulish thrills you need: Spirit Halloween. Yes, it’s your annual reminder that ‘tis the season for witches, skeletons, and pumpkins.  With 63% of Americans reporting that they will still celebrate Halloween this year, experts predict that 2020 will be an $8 billion Halloween…

Survey any average American, and they’ll probably agree that 2020 has been a pretty tough year. It hasn’t been easy to cope with a global pandemic, a potential recession, and social struggles — happening all at the same time. However, one company has managed to thrive amid these stinkers: Tushy.  Tushy is a D2C company selling bidet attachments for home toilets. As their website describes, the Tushy bidet “saves your ass, saves your money, saves…

It’s Black Business Month — and as black-owned businesses continue to be hit hardest during the COVID-19 pandemic, it’s more important than ever to show support. Enter Virgil Abloh: DJ, artist, architect, designer, and first person of African descent to lead artistic direction at a French haute couture house. Abloh grew from humble origins as the son of Ghanian immigrants to dominating an industry famous for its lack of diversity. Abloh’s story is more than…

In just four years, the Museum of Ice Cream (MOIC) transformed a sprinkle of an idea into a $200 million empire with over 400,000 Instagram followers. Consider it a place of contradictions where magic, unicorns, and rainbow sprinkles masked a darker side that didn’t come out until after the young company made a big rainbow splash. There are lessons in the meteoric rise and potential fall of the Museum of Ice Cream. The experiential company…

For over forty years, Americans could count on three things: death, taxes, and ending their week with a celebrity excitedly shouting “Live from New York, it’s Saturday Night!” from their television screens. Since 1975, the sketch comedy variety show has racked up awards and accolades, faced controversies, fended off multiple cancellation attempts, and managed to somehow remain culturally relevant week after week. After 45 years on the air, the show has been written about and…