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For over forty years, Americans could count on three things: death, taxes, and ending their week with a celebrity excitedly shouting “Live from New York, it’s Saturday Night!” from their television screens. Since 1975, the sketch comedy variety show has racked up awards and accolades, faced controversies, fended off multiple cancellation attempts, and managed to somehow remain culturally relevant week after week. After 45 years on the air, the show has been written about and…

Read enough brand profiles and a couple of things become very obvious: profile writers all use the same thesaurus, everyone forgets that the primary activity of meteorites is falling down (making “meteoric growth” a strange way to describe something not actively crashing and burning), and startup success is easy, instantaneous, and directly controlled by an all-powerful founder who’s cofounders are really just along for the ride. After a while, the profiles all run together into…

When people think about articles of clothing that have left a permanent mark on fashion, most likely imagine a piece of couture from a classic French or Italian designer. Some might picture streetwear giants like Supreme or Comme de Garcon. Some might even make compelling cases for a company like Bonobos, which primed the world for direct-to-consumer (D2C) clothing companies with their easy-wearing chinos, or Indochino, the first mainstream online made-to-measure suit company. Few people…

The novel coronavirus pandemic sweeping the globe has already drastically changed the way society operates. Between shelter in place orders, massive closures, disruptions in supply chains, and a sense of impending dread, 2020 is likely to go down as a year future students learn about in history books. But is it changing the way healthcare operates? Telehealth and telemedicine are not new. The earliest recorded incident comes from an anonymous letter to The Lancet in…

The Dolls Kill brand has been compared to Nasty Gal and Hot Topic. These comparisons seem valid on the surface. Like Hot Topic, Dolls Kill is plugged into the rock and roll ethos that elevates the middle finger (pun intended) into a statement of identity, and like Nasty Gal, Dolls Kill thrives and wallows in the risque and the untoward. But both of these comparisons miss something: Dolls Kill is really the anti-Supreme.  That might…

Mounties, poutine, Degrassi, Ryan Reynolds. Canada has given the world a veritable cornucopia of goodness over the years. That last one is the subject of this month’s Unrolling — the AdRoll series in which we take a deep dive into the challenger brands that are breaking and remaking not just their industries but popular culture. Ryan Reynolds makes for a particularly interesting topic because he simultaneously manages to be a person, a brand, and a…

In this special Unrolling double feature, we’ll look at LOLA and Hims, two hot health and wellness brands focusing on reproductive health. That might make some of our readers uncomfortable — lean into that feeling because it’s is critical to understanding how these two companies have been able to gain so much traction so quickly. Readers may also find that they react differently based on their sex or the gender they identify as — this…

In the dark ages, before the first dot-com bubble of the 1990s, making a stock trade was an arcane process. You needed a broker — a physical human being with an office and a license and access to the infrastructure that powered securities transactions. You also needed a large amount of money because reputable brokers didn’t have time to waste on people making $100 trades on their lunch hour. Trading meant calling your broker, letting…

A skate shop, perhaps the most successful skate shop in the history of the world, owned by a man who doesn’t skate and doesn’t care much for the sport. A brand that doesn’t classify anything as limited, but only releases short runs and never re-releases product. A fashion icon that swears it’s not a fashion brand. Supreme is an intriguing, tangled web of contradictions. Maybe that’s why the brand was able to rise to such cultural significance: in…