topical surge


When an unusual global event strikes, some products are naturally going to be winners — and for little reason other than circumstance. During the COVID-19 pandemic, as people remain at home and health and hygiene become the most important issues of the day, numerous health, wellness, and home product direct-to-consumer (D2C) brands are seeing a huge influx of customers. In the U.S., 32% of consumers have purchased more health and wellbeing products, and 45% have…