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times of uncertainty

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There’s no easy way to put this: Uncertainty sucks. It’s also an unavoidable part of life and business. While there’s nothing that any of us can do to avoid uncertainty completely, there are definitely ways for marketers to build a good foundation that has the best possible shot at weathering the storms that come from time to time.¬†Below are some concrete actions you can take now to prepare for any situation: economic uncertainty, a global…