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third-party cookies

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Some advertisers have spent Q2 of 2021 planning and strategizing to keep campaign performance solid in the face of Apple’s big late-April software update, iOS 14.5. Apple’s emphasis on security isn’t just a thing of the billboards and TV spots —  they’ve introduced a slew of privacy-first features in this update. What will they mean for advertisers who hope to reach iOS users? The key change here is that iOS users can now easily opt…

A vital marketing tool, an invasion of consumer privacy, or just a delicious treat? Cookies have been a mainstay in digital marketers’ toolboxes for some time now, but their place as the primary online tracking tool is now in question.  If questions like, “What will the state of cookies be in the years to come?” and “Will Google and Facebook replace cookies with a tool of their own?” are on your mind, you’re not alone.…

Google made tidal waves with its initial announcement to rid Chrome of all third-party cookie tracking by the end of 2022. Since then, marketers have been doing their best to understand what this means for their business and the future of online advertising. Then, at the end of June 2021,  Google announced it would delay putting an end to third-party cookies in Chrome until late 2023. This updated timeline pushes back the date by a…

The news that Google Chrome and others will no longer support third-party cookies by 2023 has taken the advertising world by storm. Fortunately (or so we hope), Google has begun testing a third-party cookie alternative called FLoC. FLoC stands for Federated Learning of Cohorts and is currently being tested across North American and Asia-Pacific regions. Learn about the benefits of FLoC, the potential setbacks, and how to prepare to use this tracking system.  Pros and…

If you haven’t heard the news by now, third-party cookies will no longer be supported on web browsers. Safari and Firefox have already gotten rid of all third-party cookie tracking, and Google will remove them from Chrome by the end of 2023. This major decision was made with the intent to increase privacy for internet users. However, the most significant impact is on marketers and advertisers, who now have to find new ways to learn about…

By 2023, the world of advertising as we know it will look completely different. In fact, this change has already started with browsers transitioning away from third-party cookies. Google announced its complete transition by 2023, which will vastly impact how marketers create, track, and improve their advertising campaigns. Learn everything you need to know about navigating the deprecation of third-party cookies and its impact on advertising.  The Move Away From Third-Party Cookies The move away…

Have you ever felt like someone must be listening to your phone conversations because as soon as you mention needing to find a dress for your friend’s upcoming wedding, every website you visit shows you summer dress options? This high level of personalization comes from “cookies,” which track your every move while browsing the internet across your devices. Third-party cookies share information about your interests (based on your online behavior) with other websites. Those websites…