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third-party cookies

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If you haven’t heard the news by now, third-party cookies are no longer supported on web browsers. Safari and Firefox have already gotten rid of all third-party cookie tracking, and Google will remove them from Chrome by 2023. This major decision was made with the intent to increase privacy for internet users. However, the most significant impact is on marketers and advertisers, who now have to find new ways to learn about and engage their…

By 2023, the world of advertising as we know it will look completely different. In fact, this change has already started with browsers transitioning away from third-party cookies. Google announced its complete transition by 2023, which will vastly impact how marketers create, track, and improve their advertising campaigns. Learn everything you need to know about navigating the deprecation of third-party cookies and its impact on advertising.  The Move Away From Third-Party Cookies The move away…

Have you ever felt like someone must be listening to your phone conversations because as soon as you mention needing to find a dress for your friend’s upcoming wedding, every website you visit shows you summer dress options? This high level of personalization comes from “cookies,” which track your every move while browsing the internet across your devices. Third-party cookies share information about your interests (based on your online behavior) with other websites. Those websites…