A common misconception is that your ads need to be perfect before they go live. However, a big part of marketing is testing and changing your methods accordingly. If you create something that you are reasonably happy with, pull the trigger and start promoting. Interactions with your initial ad will provide feedback you can use to iterate upon throughout your digital advertising journey. Before you begin testing, it’s important to understand the three most common…
E-commerce strategies change as technology, and the world of digital marketing continues to evolve. To stay ahead of the curve, here are 5 growth hacks for accelerating growth in 2020 and beyond.
The future is video—at least, that’s what the industry is saying. In this post, learn 4 quick tips that will make your video campaigns a smashing success.
The key to setting up any testing program is to ensure that no biases are introduced. It’s crucial to test with a clean framework where the treatment and control sets of users are comparable. Without introducing comparable audiences, the test will not reflect valid and reliable results. This is where incremental lift testing comes in. The Importance of Randomized Control Experiments When most people think of randomized controlled experiments, clinical trials, in which one group…
Incrementality helps identify the channels and tactics that generate the most value. In this post, you’ll learn the basics of this testing methodology & how it can positively impact your bottom line.
These 7 tips will help you extract the most value from your data by making testing a priority, taking a pragmatic approach to collecting customer data, and knowing how to turn information into action.
