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A common misconception is that your ads need to be perfect before they go live. However, a big part of marketing is testing and changing your methods accordingly. If you create something that you are reasonably happy with, pull the trigger and start promoting. Interactions with your initial ad will provide feedback you can use to iterate upon throughout your digital advertising journey. Before you begin testing, it’s important to understand the three most common…

The key to setting up any testing program is to ensure that no biases are introduced. It’s crucial to test with a clean framework where the treatment and control sets of users are comparable. Without introducing comparable audiences, the test will not reflect valid and reliable results. This is where incremental lift testing comes in. The Importance of Randomized Control Experiments When most people think of randomized controlled experiments, clinical trials, in which one group…